British Esports Association announced

A non-profit, national association of the Esports scene in the UK has been announced today aiming to organize the growing competitive market as well as being a government body.

The British Esports Association announced its formation today in an effort to represent competitive gaming at all levels. With sanction from the U.K. government, the group will operate at Pinewood Studios and act as the national governing body for esports in the United Kingdom, working with the Department for Culture, Media, and Sport to help and represent players at all levels. The British group’s goal is to help develop a grassroots competitive video game scene that will nurture future talent. And it will support existing professionals and provide the infrastructure to create future British global champions.

“The establishment of the British Esports Association is an important initiative in furthering the credibility of the eSports industry in the U.K. Pinewood is excited to be part of this National Governing Body for eSports and is aiming to have a new National Training Centre for esports to help with grassroots and future British Champions,” said Jules Robinson, head of business development at Pinewood Studios, in a statement.