
Overwatch fans are younger than other Esports games fans according to Nielsen
A full 68 percent of Overwatch Esports fans are in the age 18 to 34 millennial demographic, according to the Nielsen Esports Report and Nielsen Video Game Tracking. This percentage is higher than the average for other competitive games at 61 percent for the demographic.
The numbers show that Blizzard’s team-based shooter is finding a way to appeal to more younger audience than most of its competition. This comes due to the game’s accessibility for viewers with the simplistic gameplay, appealing visuals and fun characters most likely. Millennials are the most targeted age group for competitive gaming, so it’s no wonder Overwatch is doing so well early in its lifetime.
Other numbers from the report say that Esports fans in general are more likely to play Overwatch over a regular U.S. gamer, 17 percent vs. 4 percent. Nielson also noted that 27 percent of Overwatch fans say they don’t follow the game’s competitive scene as much as they want because of a lack of local tournaments. This is a problem that Blizzard itself is trying to fix with its Overwatch League, which will create city-based teams across the world.
Overwatch is available on PC, PS4 and Xbox One and itt has sold over 20 million copies. You can play the game for free from November 18 to 21 so keep an eye out to download the game and try it out.