JD.com becomes title sponsor of WCA2017 in China
WCA announced JD.com become its title sponsor in WCA2017 China domestically on Apr. 18th. JD.com, China’s largest domestic B2C E-commerce Platform, will enhance the strategic partnership with WCA in both e-commerce and eSports field. Both sides will jointly create a WCA featured section at game.JD.com to promote the online consumption of e-Sports peripheral products.
According to Newzoo and Repucom which produce the most authoritative figures, it is predicted that the worldwide income of e-Sports industry will reach 465 million dollars in 2017 which is twice as such 194 million as in 2014. With a giant user group of 170 million, China has grown to be the biggest eSports market in the world, which indicates eSports will boast a vast market prospect. In such a good market environment, with an annual page view of 1.7 billion in the year 2016, WCA always has confidence to believe that converting current users into real money is quite possible by choosing a proper distribution channel and absolutely game.JD.com is the ideal choice for mutual development.
WCA and JD.com’s win-win cooperation also bring benefits to grass root players who still have great eSports dreams. WCA2017 Platform Championship, operated together with Douyu TV, Huya TV, Baidu Tieba has a perfect selection and cultivation system for excellent e-Sports players who stand out from the competitions. Top players will accept professional game training course at JD Gaming Youth Camp and become a part of JD team to fight for good results in global tournament. Getting an infusion of fresh blood, a virtuous circle has been established and this circle will keep the ecological balance of e-Sports industry which is the common aspiration for both WCA and JD.com.
