Razer expands its reach into Esports with yet another deal

Even though the famous tech company isn’t in a dire need to, but Razer just announced a new sponsorship deal with Denial Esports to further expand its reach into the Esports market.

Denial Esports, a pro club that competes in multiple games, announced a deal today that will immerse its players in Razer products. The squads will use Razer keyboards, mice, headsets, and mats while playing in tournaments for MOBAs League of Legends and Smite. The hardware and software manufacturer is also planning to provide audio and video equipment to Denial for their team and personal livestreams.

As for Razer, a team deal like this one is about reaching a massive audience of esports fans who are willing to spend money on products to use the same gear as their favorite pros. Denial is now one of the 20 teams sponsored by Razer in this ever growing market that is estimated to reach $1 Billion in worth by 2019.