Giant German BMW and League of Legends

BMW sponsors the EU LCS Summer Finals in League of Legends

German luxury vehicle manufacturer BMW is stepping in to sponsor the European Legend of Legends Championship Series finals in Paris, France from Sept. 2 to 3.

The partnership was announced in a video posted to the League esports Twitter account. “We are excited to welcome BMW as our official partner for the 2017 EU LCS Summer Finals in Paris,” Riot Games said.

BMW’s EU LCS sponsorship makes the car manufacturer the first of its kind to partner with Riot in Europe or North America. Mercedes-Benz, however, is reportedly in talks with Riot China to sponsor the 2017 League World Championships in China.

We are so excited to see the Giant German BMW in the EU LCS summer Finals.